Portfolio / Pedro Guedes

PEDRO GUEDES

Senior designer.
Video, motion & digital.

I turn ideas into campaigns with shape, movement and presence.

Selected projects

17 projects
Bacio Christmas — Bacio di Latte campaign

Bacio Christmas

Bacio di Latte · Design & Motion

Bacio di Latte Christmas campaign featuring panettone, gift products and seasonal communication. Static designs, videos and adaptations for digital channels and in-store screens.

01
Ovomaltine — Bacio di Latte campaign

Ovomaltine

Bacio di Latte · Design & Motion

Launch campaign for Bacio di Latte’s Ovomaltine gelato. Compositions highlighting creaminess and crunchy flakes, across digital designs, product videos and in-store communication.

02
Bacio Easter — Bacio di Latte campaign

Bacio Easter

Bacio di Latte · Design & Motion

Bacio di Latte Easter campaign focused on the pistachio egg. Static designs and videos present the layers, texture and product experience across digital formats.

03
Bacio em Dobro — Bacio di Latte campaign

Bacio em Dobro

Bacio di Latte · Design & Motion

Promotional campaign for Bacio di Latte’s Gelato Week. Static designs and videos presenting the offer across digital media and social formats.

04
Sodiê Whey Range — Sodiê Doces

DUX Whey Range

Sodiê Doces · Design & Motion

From packaging to campaign: I developed the design for Sodiê’s Whey line from start to finish, connecting print artwork, photoshoot visual direction, digital assets and video through a consistent identity.

05
Sodiê Easter — Sodiê Doces

Sodiê Easter

Sodiê Doces · Design & Motion

A campaign dedicated to chocolate. The Easter collection unfolds through product designs, promotional messaging, launch films and motion for digital screens.

06
Motherhood is a collection of memories — Sodiê Doces

Motherhood is a collection of memories

Sodiê Doces · Design & Motion

A campaign connecting Mother's Day with memories made around the table. Visual identity, product designs, a Nestlé spatula promotion and films in multiple formats.

07
Anniversary prize campaign — Sodiê Doces

Anniversary prize campaign

Sodiê Doces · Design & Motion

A brand celebration centered on prizes. The campaign brings together the anniversary promotion's visual identity, social media designs, launch videos and motion for in-store screens.

08
Banoffee — Bacio di Latte campaign

Banoffee

Bacio di Latte · Design & Motion

Campaign for Bacio di Latte’s Banoffee flavor. Designs and videos exploring banana, dulce de leche and crumble, with compositions for gelato, dessert and delivery.

09
Black November — Bacio em Dobro — Bacio di Latte campaign

Black November — Bacio em Dobro

Bacio di Latte · Design & Motion

Bacio di Latte Black November promotional communication. Static designs and motion adapt the Bacio em Dobro offer to the campaign’s black and gold identity.

10
Salted Caramel — Bacio di Latte campaign

Salted Caramel

Bacio di Latte · Design & Motion

Bacio di Latte Salted Caramel campaign. Compositions featuring gelato, caramel and chocolate, developed for digital media, product videos and in-store screens.

11
Design da campanha Clube Bacio para Bacio di Latte

Clube Bacio

Bacio di Latte · Digital design

Designs for Revista SP Bay presenting the app and Clube Bacio benefits. Vertical compositions bring together product, information and access to the brand.

12
Design da campanha Crunchy Pistacchio Chocolate para Bacio di Latte

Crunchy Pistacchio Chocolate

Bacio di Latte · Design & Motion

A flavor launch with a visual identity built around texture, ingredients and appetite appeal. From cups to tubs, static designs and motion showcase the product across multiple formats.

13
Bacio Christmas Promotions — Bacio di Latte campaign

Bacio Christmas Promotions

Bacio di Latte · Design & Motion

A collection of Bacio di Latte Christmas promotions. Digital designs and videos communicate panettone and dessert offers while maintaining the seasonal collection’s visual identity.

14
Tiramisù — Bacio di Latte campaign

Tiramisù

Bacio di Latte · Design & Motion

Campaign for Bacio di Latte’s Tiramisù flavor. Static designs and videos for gelato, milkshake and dessert, highlighting coffee, mascarpone and product presentation.

15
Everything your Christmas deserves — Sodiê Doces

Everything your Christmas deserves

Sodiê Doces · Design & Motion

A Christmas collection with a red and gold visual identity. Panettone, cakes, desserts and gifts feature in digital designs, a teaser and a campaign film.

16
Lemons — ItalianLeaf · Study 09 — NatureCoffee — Sketch

Illustrations

Personal collection · Illustration & drawing

A selection of illustrations developed throughout my design career: watercolors, botanical studies, drawings and packaging applications.

17