DUX Whey Range
Packaging design, visual direction & a 360° campaign
From packaging to campaign: I developed the design for Sodiê’s Whey line from start to finish, connecting print artwork, photoshoot visual direction, digital assets and video through a consistent identity.
- Brand
- Sodiê Doces
- Design
- Pedro Guedes
- Deliverables
- 16 selected pieces
01 / Research & concept
Flavor meets fitness.
The challenge was to connect a brand known for flavor and indulgence with the fitness category. My role began with the visual concept and continued through its print and digital applications.
Market research informed my color, typography and composition choices. I balanced appetite appeal, clear information and the new range’s positioning, establishing a shared foundation for the packaging, photoshoot and campaign.
02 / Packaging & print
From artwork to packaging.
I designed the packaging, from organizing the information and applying the artwork to the dieline to visualizing the packaging model. I established a hierarchy between brand, flavor and product features, connecting the label’s readability with the range’s identity.
The flat artwork shows the complete label layouts. The mockups show how the identity translates to the packaging format.
Packaging mockups
Horizontal · 1200 × 1150 px
Chocolate · Packaging mockup
Artwork applied to the cup, with the brand, flavor and product information arranged across the packaging surface.
Horizontal · 1200 × 1150 px
Delícia de Leite · Packaging mockup
The identity applied to the range’s second variant, maintaining the hierarchy while distinguishing the flavor.
Print artwork
Packaging print artwork · 2000 × 301 px
Chocolate · Print artwork
Flat label artwork featuring the visual identity, nutrition information, ingredients and product identification areas.
Packaging print artwork · 2000 × 301 px
Delícia de Leite · Print artwork
The label adapted for the Delícia de Leite flavor, preserving the information layout and consistency across the range.
03 / Photoshoot visual direction
The product becomes part of the story.
I also developed the visual identity for the photoshoot, connecting the product’s presentation to the campaign concept. Color, composition and consumption context followed the visual direction established for the range.
In the final designs, the packaging appears both as the featured product and in lifestyle settings. This relationship connects the physical design with the digital communication.
04 / Integrated campaign
One identity across every touchpoint.
From this concept, I developed the print materials, digital assets and campaign video. Each format received its own composition while maintaining the range’s identity and its connection with the packaging.
The designs below show the social media applications and the Sodiê DUX Hero film: from the physical product to communication in motion.
Static designs
Portrait · 1100 × 1351 px
Whey range · Feed 10
Chocomix with Whey Protein presented in a feed format.
Portrait · 1089 × 1351 px
Whey range · Feed 08
A feed design featuring Delícia de Leite with Whey Protein on a coral background.
Portrait · 1088 × 1351 px
Whey range · Feed 07
A feed adaptation of lifestyle photography featuring Delícia de Leite.
Portrait · 1080 × 1351 px
Whey range · Feed 06
A feed composition with packaging in the foreground, highlighting Delícia de Leite.
Vertical · 1100 × 1932 px
Whey range · Visual concept 05
Chocomix with Whey Protein featured in a vertical composition.
Vertical · 1089 × 1927 px
Whey range · Visual concept 03
Delícia de Leite with Whey Protein on a coral background for Stories.
Vertical · 1088 × 1927 px
Whey cake · Key visual
An orange composition featuring cake and fitness-inspired elements.
Vertical · 1088 × 1927 px
Whey range · Visual concept 02
Close-up product photography with an invitation to try the Whey range.
Vertical · 1080 × 1920 px
Whey range · Visual concept 01
The Whey product range presented against a blue background.
Vertical · 1080 × 1920 px
Whey range · Visual concept 02
Delícia de Leite with Whey Protein, featuring lifestyle photography and an invitation to try it.
Vertical · 1080 × 1920 px
Whey range · Visual concept 01
A vertical composition highlighting the packaging and Whey range identity.
Video & motion
Grouped by original dimensionsVertical · 2160 × 3840 px
Sodiê DUX · Hero · 30 s
Hero video introducing the Sodiê DUX Whey range.
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